Tech tips

15 Amazing Lead Generation Strategies

Lead generation is the marketing process of capturing and stimulating interest in your product or service for a sales purpose. Leads are qualified prospects who can become your customers and your brand ambassadors. What does your customer want? Try to answer this, and once you are ready with your answers, tie them to your high-converting landing page, and incorporate all lead generation strategies to generate consistent leads. If your primary focus will be on synchronizing your landing page with your other marketing channels, then increasing leads will become an easy task for you. In this article, we will discuss 15 amazing lead generation strategies that can help you reach your goals faster than you ever expected. Before you know the importance of leadership generation for your business.

Importance of lead generation

It becomes challenging for businesses to find effective ways to get maximum profit as a sales lead. Previously, most websites were managed by a webmaster and the businesses behind the site do not find it as their primary lead generating tool. Times have changed, and the generation process from your website has now become the most efficient and economical way to grow your business.

Lead generation strategies

Lead generation uses digital channels. Here are some simple, cost-effective and highly effective lead generation strategies that you can use to generate more qualified leads for your business.

1. Social Video

Almost all B2B customers are consuming video type of content. Video is becoming an important part of B2B lead generation. To get more sales leads you need to deliver videos. You can drive more leads when you share your videos on social media. About 70% of the customers and buyers in the B2B industry watch videos during their purchase journey and 48% of them were found to spend 30 minutes watching videos for their research.

2. Partnering with industry influencers

Influencers play an important role in increasing their business for increased sales and success. Although only 15% of B2B companies are using this marketing strategy to get leads, it can be beneficial for you. According to many marketers, the primary reason for using influencers is to improve brand advocacy, expand brand awareness, and reach new target audiences. Partnering with industry influencers is an essential aspect of the lead generation process and is a great leading marketing strategy. The image below is a graph of the goals of influencer marketing.

3. Personalized Email Marketing Campaign

You may receive an email with personalized offers from your favorite brands. So it has proved how useful it is and now it is also holding on to the B2B industry. By 2018, it is anticipated that B2B companies that will use personalization in their digital marketing strategies will be able to realize a 15% increase in their revenue. You can expect a lot more from personal email. Here is an example image of a personal email.

4. Quality Inspired Content Marketing

Content is king, it is true. Content marketing results three times more than any other traditional marketing techniques. This is the best strategy that you can implement to attract more potential customers through SEO techniques. The importance of content marketing is increasing day by day and it is necessary to create engaging and relevant content for you as the competition is very high. The content is excellent to guide your customers along their buyer’s journey with appropriate educational information.

5. Automated Process

Automated prospecting is in trend and is now going to do sales and marketing online to generate quality leads. More than 70% of businesses are currently implementing and using marketing automation solutions, and this year it is estimated that companies’ overall investments in marketing technologies have surpassed advertising. According to a Gartner survey, in 2017 CMO’s marketing technology invests more in automation technologies than CIOs in IT. According to Bill Johnson, President of Sales John, “Automated prospecting is the most important and challenging phase of the sales cycle and has to be automated. It can transform the art of sales prospecting into science with the process of providing insights.


Keeping negative reviews at bay

Do you have a website? Then you must have faced problems created by fake reviews. Nobody wants them because they are like uninvited guests that you cannot ignore. Negative reviews are the nightmares of every business owner. There is no legal action to stop or prevent fake reviews to be published or continued. Fake reviews are very problematic for small businesses. Now it is very easy for anyone to create a new account and leave positive or negative reviews for any business, whether you know them or not. Reputation management is a long and tedious process. Reviews are extremely important for any online business to build your reputation. So how can fake reviews affect your business?

Fake review can destroy trust

If you see fake reviews from the perspective of your customer or audience, if they find any fake reviews on your site, they will not trust your brand. Customers are very good at seeing fake reviews. There are a lot of companies out there that make money by selling fake reviews. He writes over thousands of reviews every day. So how can you prevent them from posting reviews on your site? If your visitors or customers check your page and find unstructured comments with rudimentary English posted at odd hours, they are definitely not going to trust you.

You can be fined and penalized

Google’s entire business is based on data. If you get unnatural reviews, you may be penalized by Google. If Google finds that you are trying to run its system, it will make you less likely to rank for relevant local search terms. This will result in less traffic to your website and less revenue. You can also be fined legally.So you should know about this because no one can predict the future.

Feeling good is bad

Almost every business has some positive and some negative reviews. But if your brand or website only has positive reviews, then the statement is “too good to be true”. If all positive reviews are found on your site, customers or visitors are more likely to doubt your gaming system. You managed to avoid all the negative reviews from your site, Google did not catch you, and you have not even been fined and punished. But you cannot escape from the customer’s thinking. Looking great sometimes leads to results that you might not have thought of.

Challenge with google

Google allows users to use an anonymous name and does not care about who your customers are. So it is easy for anyone to create an account and write negative or fake reviews on a website. It is difficult to prove one’s identity online. The second challenge is that a person does not have to be a customer to leave a review on any website. Anyone can leave a reply and Google can’t stop it.

How to answer fake review?

You need to respond quickly to all the fake reviews on your site despite knowing that they are fake, because even though your flag is reviewed, your prospects may still see them. This is why you should always answer. This is to show your customers your behavior in response to your customer dissatisfaction. Quick responses show your commitment to good customer service. Some do’s and don’ts in response to bad or fake online reviews.

2. Do all the reviews and reviews you want to flag.

While searching for reviews, I found this.  It would be nice if you guys arranged for interviews with different companies at least three times for each candidate. Do it. But you can check it on Google and You can flag and dispute to tell Su to delete. So how to do this? Go to the next step. 3. Click on the three vertical dots on the top-right corner of the review and “Flag as inappropriate” Click. See below for an example of a mock review image.

4. You will get two options,

Either “call Google and follow your flagged review status” or “get legal.” The “Get Legal” option will let you fill out the “Google Form for a Legal Eviction Request”. First option, “Call Google and follow your flagged review status”


How to make money using Shopify Dropshipping?

Suppose you own an e-commerce website. Now, as the owner of an ecommerce channel, you know that there are variables involved — customer strategic, stock availability, and seasonal findings. But most important of all is the involvement and maintenance of inventory to store your stock. However, there is always a better option that allows you to take advantage of it while simultaneously being beneficial to your business. Here, I am talking about Dropshipping. If you are unaware of what dropshipping is, I will guide you through it, and will also explain how to setup and earn money through a Shopify dropshipping account. I will also discuss how to set up an Alipax dropshipping and store an Obero dropshipping account.

What is dropshipping

If you are wondering what this new concept is, let me make clear the fact that dropshipping is not a new thing. As a matter of fact, it dates back to 1999, when Zappos, a Las Vegas-based shoe and apparel brand, incorporated this technology. So, what exactly is dropshipping? them directly to the customer. Here, the merchant has no involvement in the handling of the product.

What is the dropship model?

The dropship model is easier to consider. First, the customer buys and buys a product, which gets registered in your database. Second, a customer-made product order is sent to the third-party supplier from where you purchase your stock. Here, you are paying for your bulk purchases. Third, the third-party supplier ships the product directly to your customer’s address, where the product has been shipped under your company’s name.

You save a lot of money

When you own an e-commerce website, you know the various costs involved in each product that you cater to your customers. The product supply chain includes freight charges, transportation fees, employee fees, maintenance fees and of course inventory charges. However, with dropshipping, you save a lot of money, which includes huge cost-cutting. This, in turn, increases your profit margin.

You get a lot of productive time

Retail business requires a lot of time and management to be given consistently. can take very little time, involving a small number of people. With ecommerce drop shipping, half your time is free, because as a retailer, you will not be directly involved in the shipment process. In addition, you save a lot of time, which connects with the wholesaler to ship your product, and you ship the product to the customer. This definitely gives you more time to handle your business.

You can offer a wide range of products

Today, a typical product-oriented ecommerce store can outrank your competitors. Sure, you can go ahead and be the best at whatever product you are offering. But then, think about this — why would a customer buy from a single-product store rather than a store that sells many other products? A very big advantage of ecommerce drop shipping is that you can partner with wholesalers from a wide range of industries and sell a large range of products at your ecommerce store.

Enhances customer capabilities

Earlier, while the Direct-to-Customer concept was not considered to be a good idea, today, with the growth of e-commerce drop shipping, more and more e-commerce stores with wholesalers for direct-to-customer sales Are partnering. This certainly allows wholesalers to show the ability to work directly with established ecommerce platforms, thus not only catering to the Direct-to-Customer Sales model, but also increasing trust and reliability.

Makes you a great choice for retailers

Not everyone owns a great inventory of Bigshot retail stores. That is why the decline is increasing at a good pace. With the increasing demand from dropshipping suppliers, you can easily become an option of partnering with branded retailer’s drop shipping companies.

Tech tips

10 amazing reasons why to start using Google Tag Manager

The entire digital marketing world thrives on data. Whether it is a large website or a small one, an ecommerce or a personal website, understanding how people communicate or interact with your business or site is very important. Google analytics tools provide a lot of insight, but are limited when used alone. But you will be able to collect more data when Google Analytics and Google Tag Manager can be used simultaneously. Google Tag Manager is a free tool that allows you to measure user behavior on your website without the involvement of any IT department or changing the primary source code. Google Tag Manager is easy to use and save your valuable time. It adds scalability to the implementation of your site and even gives you creative ways to create customized and complex tags. This article everyone knows exactly what Google Tag Manager is and the amazing top ten reasons why you should start using Google Tag Manager. Before delving deeper into the reasons, let’s first start with the definition.

What is Google Tag Manager – Digital Ready

You may have heard of this word but still wondering how it works. Help me learn what it really is. You may have heard of popular Google terms like Google Analytics, Google Webmaster and Google AdWords which are useful for your website. Most marketers today constantly add tags to increase the performance of their website in terms of tracking, optimization and other tasks. But they make a website heavy, crowded and slowly load. This is why Google introduced “Google Tag Manager” as a free tool to manage tags. is not clear? Here is the proper definition. Google Tag Manager or GTM is a product of Google, often referred to as a tag management system that streamlines the process of creating tags to send data from Google Analytics to user-interaction.

This is not limited to working with Google services like Google AdWords and Google Analytics. You can use Google Tag Manager for various third-party tags including Twitter, Hotjar, Crazy Egg, Bind Ads etc. Google Tag Manager is an essential tool that has a web-based and user-friendly interface that simplifies your entire process. Work with tags. You can add, edit and disable tags with the help of Google Tag Manager even without touching the main source code. With Google Tag Manager, you can set up tracking for advanced e-commerce, many online marketing services, Analytics and AdWords remarketing. You can also track your most important events with Google Tag Manager.

Benefits of Google Tag Manager – Digital Ready

So far, we are talking about the tag manager. But I’m pretty sure you want to know what the tags are. Here, let me help you. Tags are snippets of website code, which are used to track user information and measure traffic. This makes it easier for you to effectively target your audience, test and improve your site, and take advantage of remarketing in a more efficient way.

Tags are added to your site to collect user data and send to third parties. Now, what are the special uses of tags? The tag can help monitor form submissions on your website, do scroll tracking, survey, remarketing, how people can reach your site, generate heat maps, and on your website Some can monitor specific events such as click on links, download files, and items to be removed from your e-commerce shopping cart, etc.

Fast implementation with Google Tag Manager – Digital Ready

If the loading speed is more than 3 seconds then most users will leave your site.  This allows you to test and deploy every possible change without the help of a developer. This speeds up the process and thus saves your precious time and allows you to focus on your other projects instead of spending time on it. The best part is Google Tag Manager does not require any coding experience.

There are two main reasons behind speeding up your website with Google Tag Manager: “Asynchronous Loading” and “Code Console and Cleanup.” Sounds too technical right ??  Typically all parts of a website page are loaded in a sequence as synchronous, that is, each component has to wait to load one after the other. “Asynchronous loading” helps you load elements of your site asynchronously, that is, branch out and start loading simultaneously.


Beginner’s Guide to Starting an Online Store

It is 2018 and today, there are so many creative and promising ways to make money.  Now, I have found that you can be surprised by reading this. But contrary to what you believe, starting an online store is easier than you think. So without much ado, let me start explaining to you in the simplest way how you can start your own online store.

Step 1: Decide on the products you want to sell

This is the most important step that needs to be kept in mind before starting an online store, what will your online store be about? Will you be selling the same type of product, or different types of products? Does your product require shipment, or can it be sent via the Internet? Will you keep your own inventory, or will you opt for dropshipping? Make sure the product you are selling has a market value and is very popular and useful

This is why it is important to choose the type of product you sell that is related to the niche you sell. So make sure you look for the right place to start your store, in which you think from a customer point of view- what makes your brand and your products better than competitive products? Be original Customers like it when they are introduced to original products rather than rip-offs, so make sure your customers feel a certain level of expertise from your brand that they want to buy from you.

Step 3: Don’t be afraid to start small

It is always better if you start your online store on a small scale which always helps you to check and experience the market as well as the competitors there as well as the types of buying and buying from your store. Gives knowledge Don’t forget to test the different prices and plans that you are offering to your customers and see what works best. The good thing about starting on a small scale is that in the case of discrepancies, you can easily correct and move forward with better results.

Step 4: Do not forget the business plan

Designing a business is an important step, based on that, your online store will either grow or fall over time. Prepare a chart of the costs involved. If you are collaborating with suppliers, make sure the products that are sold are sold. Are of good quality, list of employee’s wages, if included

Step 5: Register Your Online Store

Here comes the most awaited part – registering your shop online but before that, make sure that you have a good understanding of the Internet and state laws before registering.

B. Setting up your business

Step 1: Choose a Domain Name
Your domain name is the most important part when your online store arrives. Make sure you choose a domain name that is relevant, clear and also resonates with the audience. Also, it is not easy for people to pronounce and remember, do not shy away from creativity. Think out of the box. You can register your domain at domain providers like GoDaddy, Wix, BigRock, BlueHost etc.

Step 2: Choose a Hosting Service

Once you register your domain name, it is time to choose the web hosting provider. It is important that you choose a good hosting provider, as it serves as the foundation for your website. Choose a web host that offers the best possible option in the most optimal. Value Ensure that you are able to optimize your website whenever necessary. A good web hosting platform helps you to provide the necessary experience to your customers.

Step 3: Optimize your website

It is important and ethical that your online store provides a look and experience that impresses the audience and makes them want to shop from your store. Design your website in an aesthetic way. You can design it yourself, or get a web designer to do the work for you. However, keep in mind to make the website creative, professional

Step 4: Set up your e-commerce software

Considering that you are starting an online store, it appears that online payment options are also to be added. Provide analysis and analysis of various types of e-commerce payment softwares. Make sure that you do thorough research before deciding on an option as the software will store customers’ billing information, complete to avoid future hassles. Check the way security. Many types of payment software are available, such as BillDesk, CCAvenue, Citrus, PayUbiz etc.



8 successful entrepreneurs stories to inspire you

We have reached a stage in our life, where we can achieve anything with little opportunity and hard work, for which we keep a fast. Nothing is impossible, and time and again, it has been proved by people with their zeal and enthusiasm to achieve something big. Today, the profession is not limited to becoming only doctors and engineers and employed by various companies. If you are adequately determined and plan things organically, you can start your own company. Bringing you success stories from 8 successful entrepreneurs inspires you to build your empire.

Marybeth Highland – Digital Ready

Your workplace presents you to people of all mindset, abilities, strengths and weaknesses who help to make you aware of all kinds of challenges and opportunities. Realizing that, Marybeth Highland started her company SparkVision, when she realized that she wanted to create purpose-driven movements.

With his immense persistence, he has increased his company’s membership from 400% to 2400% in just three years, and the results he has delivered through his start-up are certainly commendable. For her great work, she has been awarded as “Innovator of the Year” and one of the “Top 100 Women”.

Mahesh Gupta – Digital Ready

The increase in pollution has affected everything around, including water. With the goal of providing pure water to as many people as possible, and helping them get rid of any waterborne disease, Mahesh started researching water purifiers that were already available in the market. Today, 20 years later, Kent’s annual turnover is Rs 700 crore as well as 25% per annum. Mr. Mahesh Gupta, a first generation entrepreneur, is known as “Water Man of India”.

Don Hoffaker – Digital Ready

When we lose something in our lives, we often move downward and lose hope. For Don, his loss inspired him to do something positive in his life. While serving in the US Army, he lost his right hand. After recovering, she started Hafkar & Associates, a professional services and technology solutions firm, in 2006.Solutions for your customers. Don also won the Ernst and Young Entrepreneur of the Year Award in 2012. Watch the interview below

Naman Gupta Vishal Connaught – Digital Ready

One of the most poisonous and most littering waste on the planet is cigarette waste. This woke up Naman and Vishal, students of the University of Delhi, when they were visiting their friend and telling them about the number of cigarette-borne waste throughout the hostel. Determined to do something useful with cigarette by-products, Naman and Vishal began to do more research on it and also about the possibilities of cigarette waste reuse. This led to the rise of “Code Enterprises”. Also working with Ragpickers, the code generates a monthly revenue of 30-40K and is providing income for around 5000 people. Watch the video below by Zee News to know their news.

Teja Alpati – Digital Ready

Health has become a cause of decline for most of us in the fast-paced world in which we live today. We have become so busy in our lives that we have stopped taking care of our health, which eventually leads to various lifestyle disorders such as diabetes and high blood pressure.

While most of us think that medicine is the solution, what we forget is that by correcting our diet we can avoid a lot of troubles. Keeping this in mind, Hyderabad-based Teja started his own health food company called NutriVish. Teja, an IIM-C graduate, ensures that people get the best possible organic food. Thus, they partnered with farmers and obtained highly organic products which have proved to be very effective for their customers.