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Interview with Atish Hemde – a digital marketing expert and blogger

With 7 years of experience in the digital domain, Atish has worked with multinational brands in the BFSI, B2C and IT sectors. He currently leads the SEO and content marketing team at Adsyndicate. An athlete by nature, an avid reader and a passion for sports, his current interests lie in the latest technologies that explore artificial intelligence, blockchain and hashgraphs.

It has a regional angle.

When it comes to India everyone can be updated with the latest trends in theory but not in practice. India has lagged behind advanced markets like the US, UK and China where the latest technologies have been implemented. Most businesses are now starting to realize the potential of digital marketing, but due to our outdated Indian mentality, businesses tend to go for cheaper services, receiving poor ROI which creates distrust in digital marketing.  We are coming from heavy desktops to handheld devices, SMS to chatbots, internet to blockchain and hashgraphs. Moving from an information age to an era of value. Everything related to personalization, automation and data will play a big role.

2. What skill sets do people need to be able to keep up with market fluctuations?

It is important to understand niche industries and sectors with just marketing skills. Suppose someone with 5–10 years of experience in the BFSI domain will add more value to your BFSI customers. Marketing can be taught to them and they will adapt to it quickly. The latest trends can be found online, but one must learn and update their industry knowledge. One should also be able to step up their game in networking and have good communication skills.

Website Cleanliness – Implementing the Right On-Page Tag with Best Practices
Page load speed for both desktop and mobile
Focus on getting quality follow-up backlinks from high authority websites
Support your SEO by improving social traffic

4. As a digital marketer, which are some of the most important blunders you have suggested?

Implement old practices
Cheap link building services
Avoiding SEO during website preparation
No set strategy for starting a business
Benchmarking incorrect metrics and KPIs

5. In the next 5 years, where do you see the scenario in relation to digital marketing?

Automation and AI will definitely help in cost reduction, efficiency and better targeting. Blockchain and hashgraph are upcoming technologies that can shape digital marketing over the next 5 years. Thus it is important for potential marketers to learn and adapt these techniques.

6. Which of the most important tools would you recommend to handle the digital marketing process?

Well not a big fan of devices. There are thousands from bots to mail sending to auditing. Hence the comparison is obvious as these devices are always evolving with new ones coming to market. Any tool that can provide proper sentimental analysis online, reducing donkey work can be a good asset.

7. For someone in digital media marketing, what practices would you recommend for media planning and shopping?

It is important to understand the strengths, weaknesses and nuances of all digital media types (display, programmatic, video, social, mobile), helping to demonstrate an understanding of media concepts, formulas and execution techniques
8. What is your opinion about hyper-personalization? Would you say that it works in most cases?
Moving from great customer experience to greater customer enjoyment is where hyper-personalization can add business value. Retail businesses should make the most of it.

9. How to plan a customer journey that not only retains existing customers, but also drives new customers?

According to an ecology report, investment increased to keep new customers down from 31% to 34% and customers down from 28% to 1.%. Respecting your customers both existing and new should be a principle. Providing better loyalty programs, VIP treatment on special occasions, rewarding your most profitable customers, a personalized approach to follow ups are some of the key signs in planning a customer journey.

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