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Digital marketing is only evolving with each year. Digital marketing is not the same compared to the years of 2012. Bloggers and marketers are used to heavily promote their sites and products using black hat tactics such as spamming, email blasting, cold calling and more. Now this does not work the way. You use proven tactics in content marketing, SEO, blogger email outreach, network building, etc. (such as a ton of time) to build a great brand and promote your profits online. This is a great thing for bloggers and marketers who want to pursue a career in digital marketing.
I think 3 skills is what every digital marketer needs to maintain even in a crowded market. Here they are: # 1: Communication Skills – Blogging and digital marketing is mostly about communicating your ideas through videos, podcasts, articles, guest posts and more. If you do not develop communication skills, you are gone. Your competitors will eat you up and you can’t last long, so make sure which channel works best for you (some are great at video marketing and others are great at podcasting) and to be an expert Improve your skills. #
This skill is a must for every market. If you do not know how to negotiate, you will either have to pay less or you will not survive. I highly recommend you read Christopher Voss’s book “Never Split the Difference: Negotiating Is You Your Life Depends on It”. And learn the art of selling without sounding like a sales man. # 3: Public Speaking – As a digital marketer, you need to learn how to communicate with the public. Public speaking is an art and an essential skill that not only helps you build your confidence but sets you apart from your competitors. Start with live video on Facebook and then go on to organize webinars and then do seminars with people to improve your public speaking skills.
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Here are the 2 marketers:
They wait for the right time (there is no right time, just start)
They focus on getting more traffic or conversions rather than helping people (focus on helping people instead of traffic and you will succeed)
Digital marketing has already become a trend. It is becoming widely popular every single year. Over the next 5 years, I think most people choose to become digital marketers instead of going for rat race jobs.